Cadillac ELR – 2014
Chrysler wanted a commercial to get peoples’ attention off their smartphones for a minute and think about Cadillac’s extended-range electric ELR. The ad, created by ad agency Rogue, is intended to be “brand provocation,” said Craig Bierley, Cadillac’s advertising director (McCarthy, 2014). The spot has gotten a lot of criticism for being too “elite” and pro-American since it debuted during the Olympic Opening Ceremonies. But, it is getting notice. It has made people stop and think.
An unabashed “has-it-all” stereotype speaks the benefits of American hard work and the luxuries we enjoy because of it.
Indulge. You’ve Earned It.
McCarthy, M. (2014, March 1). Cadillac Clears Up ‘Misconceptions’ About Contentious ‘Poolside’ Ad. Retrieved March 24, 2014, from Ad Age: http://adage.com/article/news/cadillac-clears-misconceptions-poolside-ad/291925/