Companies like Chipotle are promoting their responsibility efforts through social and digital media. But, just being in these channels isn’t good enough. You need a strategic approach.
Originally posted on drew barnhart:
Corporate social responsibility encompasses not only what companies do with their profits, but also how they make them. It goes beyond philanthropy and compliance and addresses how companies manage their economic, social, and environmental impacts, as well as their relationships in all key spheres of influence: the workplace, the marketplace, the supply chain, the community, and the public policy realm.
Corporate Social Responsibility (CSR) has evolved over time from an internal practice to a promotional tool. CSR is now a major part of company’s business strategy and core values.
A major way that companies are promoting their responsibility efforts is through social and digital media. Take for example, Chipotle Mexican Grill whose slogan ‘Food with Integrity’ is at the heart of their…
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You can also check out this INFOGRAPHIC from YourCause.com