When I brainstorm, I always like to reference successful integrated campaigns that have caught my attention over the years. Understanding the Return on Investment (ROI) or Return on Objective (ROO) of these campaigns are great insights that lead to better work.
With that in mind, I’ve compiled a comprehensive playlist of some inspirational integrated marketing case study videos for you here.
Check out more of my integrated marketing playlists such as Consumer Generated Content and Ambient Media on my emerging media YouTube Channel.