Sure, I have had some parlor trick fun with Necomimi Brainwave Sensing Cat Ears, but brainwave tech is the next forefront of digital health. Case in point is Phillips and Accenture’s co-development of a brainwave sensing headgear that will enable ALS patients to have a more autonomous quality of life. This is so inspiring!
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Wearable Tech for ALS Patients
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Tools for “Spying” on the Competition
It’s important for integrated marketers to understand the environment in which they are launching a campaign. To differentiate, we need foundational understanding of competitive creative. To impact, we need to understand our competitor’s strategies. Here is a handy list of tools help uncover what the competition is doing online. Continue Reading
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2014 Benchmarks for Online Advertising
I am regularly asked what the “industry standard” is for click-through-rate (CTR) for online advertising. The answer is more complicated than one might think as there are multiple variables including the type of advertising, the quality of the venue, and whether the creative is compelling. That said, integrated marketers know the importance of selling in an idea, and industry standards are one way of forecasting success for a certain tactic. Here are some great resources for determining a benchmark for your campaign. Continue Reading
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Social Media and CSR
Companies like Chipotle are promoting their responsibility efforts through social and digital media. But, just being in these channels isn’t good enough. You need a strategic approach. Continue Reading
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Over 20 Integrated Marketing Case Studies
When I brainstorm, I always like to reference successful integrated campaigns that have caught my attention over the years. Understanding the Return on Investment (ROI) or Return on Objective (ROO) of these campaigns are great insights that lead to better work. Continue Reading
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SEO – The “Coin of our Realm”
Every marketer wants to know the secrets of Search Engine Optimization (SEO). It is the mysterious holy grail of website marketing. To experience its treasure is a challenge each of us face for clients, our companies and even ourselves. Continue Reading
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Emotional Digital Storytelling Videos
To create connection, marketers need to think above the literal product features and benefits when creating commercials. This means not actually showing the product or if they do, it’s incidental at best. This means using storytelling to affect an emotion. This means letting consumers be the heroes in the journey.
I’ve curated some really good examples of brands embarking on digital storytelling Continue Reading
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Delicious CSS Made Easy by Adobe Parfait
According to a CreativeBloq article, “Website layout, meaning the positioning of its different components, is one of the earliest challenges a team faces in a project. It can be one of the hardest or one of the easiest decisions the team will make.” True. But, once the layout has been created (usually in Photoshop), it is up to programmers to transition the design into HTML. This can be a challenge in itself to maintain accuracy. Traditionally, this meant some manual labor to identify colors, fonts and sizes within the Photoshop file, and translate them by hand into code for Cascading Style Sheets (CSS). All that manual labor can lead to errors and misses.
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Sarah Shares Tips for Perfecting Social Posts
Blogger Sarah at Emerging Media Mix has some great articles about “the ever evolving media landscape”.
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Google’s Material Design
Responsive design is the standard approach for cross-platform development. But, that philosophy only addresses dimensional layout properties. Google wants to standardize the actual interaction properties for its Android-based experiences.
Google unveiled a cross-platform design language at the Google I/O 2014 conference this week. They call it “Material Design”. It is an attempt to bring structure, rationale, consistency and a universal look and feel to user experiences on all devices including mobile, desktop and Google Glass.
Continue Reading