When I brainstorm, I always like to reference successful integrated campaigns that have caught my attention over the years. Understanding the Return on Investment (ROI) or Return on Objective (ROO) of these campaigns are great insights that lead to better work. Continue Reading
To create connection, marketers need to think above the literal product features and benefits when creating commercials. This means not actually showing the product or if they do, it’s incidental at best. This means using storytelling to affect an emotion. This means letting consumers be the heroes in the journey.
I’ve curated some really good examples of brands embarking on digital storytelling Continue Reading
Nice branding video to humanize this some what geeky wearable tech, but it will need to do more than just let me video my travel.