Kristi
Author archives

  • “OK Glass” Now What?

    I recently joined the Google Glass Explorer Program. So far, I can look futuristic in them. That’s about it.

    Ha! Actually, I am trying to discover all of the benefits of using Google Glass. Right now, the things one can do are pretty mundane. Take a picture, take a video, Google something. But, there are are some other utilities that I am researching. I’ve side loaded a couple of apps. One shows you gas prices near you. One shows real estate prices when you look at a particular house. Nice parlor tricks, but how will Glass increase productivity in my day?
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    May 8, 2014 • Google GLASS, Integrated Marketing, Wearable Tech • Views: 608

  • Brand Provocation

    Cadillac ELR – 2014

    “Poolside”

    Strategy:

    Chrysler wanted a commercial to get peoples’ attention off their smartphones for a minute and think about Cadillac’s extended-range electric ELR. The ad, created by ad agency Rogue, is intended to be “brand provocation,” said Craig Bierley, Cadillac’s advertising director (McCarthy, 2014). The spot has gotten a lot of criticism for being too “elite” and pro-American since it debuted during the Olympic Opening Ceremonies. But, it is getting notice. It has made people stop and think.
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    May 3, 2014 • Digital Storytelling • Views: 657

  • Owning “Career”

    MONSTER.COM – 1999
    “When I Grow Up”

    Strategy:

    After a call directly from Monster.com founder Jeff Taylor, Edward Boches, chief creative officer at Mullen Boston had only 6 weeks to create a Super Bowl ad. The strategy was to not talk about job listings, but create an emotional connection with people who actually work. Mr. Boches wanted “to own `career’ the way Nike owns `the athlete in all of us’” (Garfield, 2000). The spot debuted on Super Bowl Sunday and won the Advertising Age’s Best of Show in 1999.
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    May 2, 2014 • Digital Storytelling • Views: 727

  • Sun Exposure Bling

    This week at CES, Netatmo launched their JUNE bracelet and corresponding app. To help prevent premature skin aging from damaging UV rays, this is your very own “personalized sun protection coach”. This stylish accessory comes in shiny silver or gold and measures sun exposure real-time. The app can then monitor and report overall sun exposure. Simple and unobtrusive, you feel good wearing this jewelry.

    January 9, 2014 • Wearable Tech • Views: 620

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