It’s important for integrated marketers to understand the environment in which they are launching a campaign. To differentiate, we need foundational understanding of competitive creative. To impact, we need to understand our competitor’s strategies. Here is a handy list of tools help uncover what the competition is doing online. Continue Reading
SEO
Posts
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Tools for “Spying” on the Competition
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SEO – The “Coin of our Realm”
Every marketer wants to know the secrets of Search Engine Optimization (SEO). It is the mysterious holy grail of website marketing. To experience its treasure is a challenge each of us face for clients, our companies and even ourselves. Continue Reading