“The potential with digital marketing seems to truly be bound
only by the creativity of those who wield the tools.”
(Strasser, 2014)
Emerging Media, or “Immersive Media” as I like to call it, enables a 360-degree surround sound of the consumer with messages that effortlessly connect and engage. The emerging media toolbox is comprised of individual digital tactics such as websites, banner ads, blogs, eblasts, search, social media and mobile marketing. But by adding a little creativity and imagination, we can use these to build a fully immersive experience with the brand.
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